For Salomon, the premium French performance brand, communications had always been a high-touch process. Every public statement, every internal note, every media prep required alignment with the company’s leadership—and more specifically, its CEO, Guillaume Meyzenq.
But as Salomon grew, so did the demand for access to Guillaume’s strategic thinking. Employees had questions. PR teams needed answers. External partners requested input. Guillaume couldn’t be everywhere at once, but his voice still had to be.
“It’s common for people across the company to have questions for the CEO, but he doesn’t have time to answer them all. Now, they can ask his ‘digital brain’ and get an answer immediately.”
Working with Personal AI, Salomon built a secure, closed-domain Personal Language Model (PLM) trained exclusively on Guillaume’s internal communications, strategy documents, public interviews, and media responses. The goal is to make his voice scalable, searchable, and immediately available without sacrificing tone or compliance.
Unlike public LLMs, Salomon’s model runs on their infrastructure. It doesn’t guess. It doesn’t hallucinate. It speaks with precision because it’s grounded in Guillaume’s actual work.
Today, Salomon’s communications team utilizes the model to prepare for high-profile interviews with media outlets, and brainstorm messaging strategies and brand-aligned responses across departments instantly.
Since implementing Personal AI, Salomon has cut media response times from hours to minutes. Executive involvement has dropped by more than 70%, freeing up valuable leadership bandwidth. The team reports major gains in message consistency, speed, and compliance readiness.
“We train the model on our content, our tone, our strategy. It speaks Salomon. That level of personalization is not just convenient, it is transformative. For executive communications, we’re seeing 50–75% gains in speed, accuracy, and consistency. And frankly, it is the only way we can meet our compliance standards while scaling AI securely across the company.”
Salomon’s deployment isn’t just a tech experiment. It’s a blueprint for how executive-trained AI can scale leadership thinking without losing the nuance, tone, or intention behind it. What started as a way to accelerate internal Q&A and PR workflows has become a cornerstone of how the company maintains strategic clarity while moving fast.
For Salomon, this isn’t about replacing human leadership. It’s about extending it with integrity, precision, and purpose. Because when the message matters, and the voice behind it matters even more, only Personal AI delivers both.
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